lupe sustainable diamond jewellery Tue, 19 Sep 2017 11:11:23 +0000 en-US hourly 1 lupe 32 32 116953420 Sustainable Fashion Directory Interview with Lupe’s Company Director Mon, 09 Jan 2017 16:59:52 +0000

The Sustainable Fashion Directory is an online directory designed for consumers and lovers of fashion who really want to do the right thing. The creator wanted to shop more responsibly, to buy clothing that wouldn’t hurt the environment or her fellow human beings, but she didn’t know where to start. Her goal is to provide resources so people can shop responsibly, without spending all their time doing research. This Directory holds the information for companies around the World that produce or sell ethical and sustainable products.

We are proud to announce that Lupe have been listed as one of their recommend suppliers for 2016 alongside their directory of high quality suppliers with impeccable eco-credentials.

The following is an interview with LUPE’s Company Directory, Tansy Baigent from December 2016.

“Sustainable jewelry entrepreneur, Tansy Baigent, answered our questions about Lupe, the company she started with Dolly James. They sell pre-loved diamond and precious gemstone pieces; their sustainable diamond jewelry is stunning!”

How long have you been in business?

4 months

How did you come up with the name of your company?

We wanted something succinct and memorable but it had to be something with meaning. So armed with lots of cups of tea and a piece of paper we let our minds work some magic. And, after a fair length of time, in the name LUPE we found everything we had wanted.
Our business is based on sustainability, a closed-loop model, and re/up-cycling and thus this idea of a circle, a ‘loop’, was what we settled on, we simply played around with the spelling. Another dimension to the name is that a ‘loupe’ (pronounced like ‘loop’) is a magnifying glass used by jewellers (something both Dolly and I utilise to great lengths).”

Read the full interview here:

To find out more, visit them at

5 Things I Didn’t Expect When I Started Practising Yoga, a Beginner’s Perspective Sun, 16 Oct 2016 17:50:52 +0000 I have always been the kind of person who talked about starting a regular yoga practise, there is something about the typical yogi stereotype of being flexible, lean and totally void of any stress which keeps drawing me to the idea. However each time I gathered the momentum to actually start I would only get as far as going to one class then losing motivation to go back for another six months to repeat the same cycle.

I finally asked myself why I kept falling back into this habit and decided it was probably because I actually wasn’t very good at yoga, I found it really difficult and in turn I was always coming up with excuses. When I considered it from this point of view the solution was obvious, practise makes perfect, so maybe if I actually got good at it I would start to enjoy the practise. To really settle this once and for all I decided to do a 30 day yoga challenge at home and to my surprise I discovered more than the typical results I had anticipated. So in hope of motivating someone else in my shoes, here is my list of 5 things I didn’t expect to see when I started practising yoga.

  1. 20 minutes a day is enough to see results

Every yoga session I had ever done before was always between 60 to 90minutes. This became one of my go-to excuses for not practising, first of all who has the time for this every day and secondly as a beginner I would get really bored during these long sessions. So this time round I decided that I would only practise 20-30 minutes a day because hey it’s better that not at all. And guess what, it was. Twenty minutes a day was enough to really start seeing results and actually improve my form.

  1. Waking up better

I had heard that practising yoga helps you sleep better at night, and from my experience doing a yoga class once or twice a year I agreed that was true, however I didn’t expect to see a difference in the mornings. After a week of practising 20 minute sessions a day I found that I felt better waking up too. I felt like I was standing taller, feeling more energized and alert before my morning coffee fix.

  1. My digestive health improved

I really started to notice a difference in my gut health. Not something we always like to talk about, but our daily bathroom routine is so important to our overall health and energy levels. Not only was I feeling regular, but my appetite had stabilised as well. Unlike other forms of exercise which would leave me ravenously hungry afterwards, I found that yoga had settled my hunger levels and so instead of impulsively running towards the pantry I could take my time and make better food decisions.

  1. Feeling smug

After making it though the first week, and then the first month, I was really starting to feel proud of what I had accomplished and of the good habits I had created. I felt a little victory and happiness within myself that I was actually en route to improving my physical and mental health.

  1. It is still difficult to get motivated

Last of all, contrary to what I had heard, I don’t think it has become any easier to find motivation to get on the mat. Maybe this is only something that comes with months or years of practise, but I still don’t jump out of bed to get started. There is still definitely a sense of dragging myself to the mat every time even after all the great things I have spoken about. But the difference is that now the little protest I put up is getting weaker and whilst I don’t always feel better during practise, I know I will feel infinitely better afterwards.

The Natural Wedding Company Recommended Supplier 2016 Sun, 16 Oct 2016 14:04:10 +0000

The Natural Wedding Company is the definitive resource for planning a natural, eco-friendly wedding. Their innovative online directory is designed to connect engaged couples with a range of beautiful artisan suppliers who genuinely care about their impact on the environment.

With an ethos that celebrates independent local businesses and seasonal weddings that blend effortlessly into their surroundings, they aim to give engaged couples the tools they need to create timeless, eco-chic celebrations that reflect their love and commitment to one another without placing unnecessary strain on the natural world.

We are proud to announce that Lupe have been listed as one of their recommend suppliers for 2016 alongside their directory of high quality suppliers with impeccable eco-credentials.

The Natural Wedding Company blog offers a wealth of inspiration and ideas. From wedding features brimming with handmade details and posts packed full of the very best suppliers to our popular series of real bride diaries, you’ll find everything you need to make sure your wedding is naturally beautiful and filled with meaning.

To find out more, visit them at

London Fashion Week 2016 Sun, 25 Sep 2016 19:11:46 +0000 Lupe co-founder Tansy Baigent and I went along to London Fashion Weekend as part of the London Fashion Week 2016 events at the Saatchi Gallery in Sloane Square this September. We wanted to check out some of the catwalk shows and meet some new designers for inspiration for our next collection. It was great to see a few other sustainable suppliers stocking fabulous vintage designer coats and sunglasses, pieces that will truly stand the test of time and not end up in the trash at the end of the season.

Included in our Luxe access passes, we were invited to attend a Q&A session with Preen creators Justin Thornton and Thea Bregazzi and then took front row seats for their autumn/winter 2016 catwalk show. Thornton and Bregrazzi talked about how they built their brand from ground up, starting out as arts graduates on the London party scene to becoming successive players at both London and New York fashion shows. It was so cool to hear how they have maintained ownership of the brand themselves without bringing in shareholders and with that they have managed to maintain full creative control of their collections.

As for their thoughts on sustainability in high fashion, I got the impression that the industry wasn’t quite ready to fully embrace that challenge yet. Thornton spoke about issues with transparency from various stakeholders in the supply chain that made it difficult to assess the life cycle of their products. So it looks like we still have a fair way to go in terms of accountability in high fashion, however Thornton maintained that it was something that he considered of importance to their business was happy to address our question, so this is something I look forward to watching evolve in the future.

The Preen by Thornton Bregazzi AW16 collection itself was incredible. A selection of Saturday-night-ready dresses and ultimate street style oversized coats. There was definite inspiration from the 90s and Victoriana fashion, which also happen to be two of my favourite eras so I may be quite biased when I say that totally fell in love with nearly all the pieces.

Now its time for us at Lupe to start preparing our November/December collection because what is wearing something hot of the catwalk dress if you don’t have the diamonds to go with it!

Diamonds are a Sustainable Girl’s Best Friend Sun, 25 Sep 2016 13:30:00 +0000 UPDATE: This article was published in the Huffington Post UK, link to the article here.

Its simple, upcycle. What I really should have said is ‘second-hand diamonds are a girl’s best friend’. When it comes to the sustainable fashion movement, nothing stands the test of time like diamonds and gold. Diamonds, as we all know are durable, but gold too can have an as-new feel even after it has been worn for decades. What’s more, fine jewellery holds its value. So unlike fast fashion fads that cost the earth and amount to nothing more than landfill, if you need another excuse to adorn yourself in diamonds then you can consider it an investment piece!

The preloved jewellery market has always been a mecca for bargain hunters, but traditionally has had a reputation for being somewhat daggy and ‘out of your grandmother’s closet’. One company trying to change our perceptions on diamond jewellery by branding themselves on the frontline of fashion and providing an alternative to new production is Lupe. Lupe repurposes pre-owned diamond and precious gemstone jewellery making it accessible to the sustainably savvy buyer.

While the new jewellery industry is continuing to churn out more pieces than ever, with sales forecast to increase 5-6% each year (McKinsey, 2014), it is time to rethink, reduce and recycle. We can all reduce our demand, and the environmental impact that goes with it by extending the life cycle of preowned pieces. Thankfully when it comes to fine jewellery, there doesn’t have to be a compromise when buying second hand if you shop around.

So what is the difference between vintage and antique? Vintage jewellery refers to any piece which is second-hand, the bulk of the vintage market consists of pieces more than 10 years old, although more recent pieces can be found as well. Antiques pieces are defined as anything over 100 years old, whether it be furniture, clothing or jewellery. For real enthusiasts, you can break down antique and vintage into eras each having their own distinctive style. Think Georgian era with old hand-cut diamonds, or a 90’s thick choker pendant.

True sustainability is all about maintaining our natural resources to that they can still be enjoyed by future generations. In a world where demand for luxury goods is growing every year, a new market is emerging where consumers are looking for brands to be transparent and accountable for their environmental and social impact, and so the sustainable shopper is born.

The environmental impact of consumer goods can be measured over their lifespan, therefore by purchasing a second hand goods you are extending the life of a product and reducing your footprint on the earth. Be sustainable doesn’t mean you have compromise on style or luxury, but you may just need to take a moment longer to think before you purchase. Fast fashion is taking something from the rack to your wardrobe without taking the time to consider the trace your purchase has left behind. Try asking yourself before your next purchase ‘will I actually wear this more than once?’. You might just find yourself making some smarter choices for the planet and your wallet as well.

Lupe is founded by two girls who are passionate about caring for the environment and spending as much time as they can outdoors. They are so driven to making a difference that they have pledged to donate 5% of all their profits to their partner charity, War Child.

To find out more, visit the girls at