25 Sep London Fashion Week 2016
Lupe co-founder Tansy Baigent and I went along to London Fashion Weekend as part of the London Fashion Week 2016 events at the Saatchi Gallery in Sloane Square this September. We wanted to check out some of the catwalk shows and meet some new designers for inspiration for our next collection. It was great to see a few other sustainable suppliers stocking fabulous vintage designer coats and sunglasses, pieces that will truly stand the test of time and not end up in the trash at the end of the season.
Included in our Luxe access passes, we were invited to attend a Q&A session with Preen creators Justin Thornton and Thea Bregazzi and then took front row seats for their autumn/winter 2016 catwalk show. Thornton and Bregrazzi talked about how they built their brand from ground up, starting out as arts graduates on the London party scene to becoming successive players at both London and New York fashion shows. It was so cool to hear how they have maintained ownership of the brand themselves without bringing in shareholders and with that they have managed to maintain full creative control of their collections.
As for their thoughts on sustainability in high fashion, I got the impression that the industry wasn’t quite ready to fully embrace that challenge yet. Thornton spoke about issues with transparency from various stakeholders in the supply chain that made it difficult to assess the life cycle of their products. So it looks like we still have a fair way to go in terms of accountability in high fashion, however Thornton maintained that it was something that he considered of importance to their business was happy to address our question, so this is something I look forward to watching evolve in the future.
The Preen by Thornton Bregazzi AW16 collection itself was incredible. A selection of Saturday-night-ready dresses and ultimate street style oversized coats. There was definite inspiration from the 90s and Victoriana fashion, which also happen to be two of my favourite eras so I may be quite biased when I say that totally fell in love with nearly all the pieces.
Now its time for us at Lupe to start preparing our November/December collection because what is wearing something hot of the catwalk dress if you don’t have the diamonds to go with it!